Harnessing the Science of Brand Storytelling to Drive Business Growth, Build Customer Loyalty
The most astute organizations are committed to applying the science of storytelling to their everyday communications to outdo their competitors, drive business growth, and foster customer loyalty.
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Tiered Segmentation and Service Selling
In B2B, customer needs are not as straightforward as they appear.
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Selling on Walmart vs. Amazon: What's the Difference?
You'll need to understand the key differences between them, as well as each site's strengths and weaknesses, to choose the right one to sell on or work with. Here's what to know.
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Focusing on Personal Relationships Will Damage Sales, Handicap Growth
Being customer-centric can be good or bad depending on how that concept is defined.
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What to Do When Competitors Undercut Your Prices
When a competitor undercuts your company's pricing structure by offering products and services at a lower cost, it's often your sales team that feels the pressure.
Read More »![How To Meet The Needs Of B2B & Industrial Buyers [Updated 2022]](png/brainstorm%20meeting%20understanding%20b2b%20buyers.png)
How To Meet The Needs Of B2B & Industrial Buyers [Updated 2022]
Learn how to understand the industrial buyer's behavior and buying journey to meet their needs, win more long-term business, and grow your revenue.
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What Is Industrial Marketing? (With Examples)
Industrial marketing is known as B2B (business-to-business marketing). What industrial marketing examples are used to promote manufacturers?
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How To Grow Your Textiles Manufacturing Company (With Digital Marketing Examples)
Looking to grow your textile manufacturing company? Here are ways to promote your fabrics and textiles business and get more customers online
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Must-Haves Of A Marketing Strategy For The Steel Industry
See marketing examples for steel industry manufacturers to grow their business. Set up a marketing strategy to get customers for your steel business.
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Why an E-Commerce Capability Is Critical to Your Aftermarket Growth Strategy
Your customers want and deserve e-commerce.
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